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The new attraction, the Milka cow

chocolate marketing, it is not what's here dissolves easily and gracefully from the floor. Not even the little sister of the famous Milka-cow.

Rather, Etihad's recent Scion symbol of their creative minds of the recently launched marketing campaign "Essential Abu Dhabi". With the aim of Abu Dhabi's reputation as an attractive holiday there and as a leading MICE destination ( M eeting, I ncentive travel, C onference and E Xhibition) the long term. For this action, the major tour operators have joined the emirate for the first time. You want to show has to offer the capital of the United Arab Emirates.

Besides hotels, tour operators, restaurants, shops, theme parks, cultural institutions and sports facilities are also the tourist office " Abu Dhabi Tourism Authority and involved representatives of local media: they provide all provide a wide range of attractive offers and discounts to attract tourists and business travelers from around the world in the capital. According to the Swiss
Etihad Chief Commercial Officer Peter Baumgartner, Etihad is playing an important role in bringing more travelers to Abu Dhabi. He believes that "Essential Abu Dhabi" the commitment, the capital of the Emirates as one of the most attractive destinations in the world to make known, give an extra boost.

The offers of the program are regularly updated so that frequent fliers can look forward to regularly for new and varied services. Etihad will inform his guests during the flights and the internet "Essential Abu Dhabi" . The site campaign has already been published. Travelers will also be informed through brochures on board all aircraft. The program not only appeals to those guests who plan to stay in the United Arab Emirates, but also the millions of transit passengers. They are encouraged to extend their stay in the city. Free rooms for a stopover residence should therefore be made available shortly, Insh Allah.

If no offer is.

Moreover just the Airbus A330-300 will carry out the registration A6-AFA and the striking purple color of the lettering "Visit Abu Dhabi" in the world.

not yet affected by the poppy color are the uniforms of the crew. For the time being. But we prepare for more fresh ideas of our innovative airline bosses. Perhaps hopping pilots and flight attendants soon before Easter as astonished passengers by the arrival and departure halls of the world. It is all right, if not only in purple!